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You will not be surprised that the porn industry is all over the iPhone 4 like a bad case of the clap. The latest business opportunity is, almost inevitably, FaceTime, although it probably won’t actually be called Face Time.

In the U.K., the ever-accurate Daily Mail reports that “video-sex chat services [...] are hiring workers through internet adverts.” These services would connect you one-on-one with the sex worker of your choice.

It’s a great idea. Because FaceTime is Wi-Fi only, you won’t be surprised at the end of the month by huge and scary charges on your phone-bill. Another advantage is that, because it won’t work over 3G, it’s unlikely that the person on the plane next to you will be indulging.
A phone would also seem to be the perfect place for this most personal kind of entertainment.“A phone is such an intimate thing, you usually don’t lend it out or have someone else use it”(Quentin Boyer).At least not without cleaning it first, we hope.

It’s often said that the porn industry drives technical innovation, but it might be more accurate to say that it is the ultimate early adopter. People scoffed at the idea of smut on cellphones until the iPhone made it easy to browse the web and the number of mobile porn sites took off. And the iPad, a device ridiculed for its lack of Adobe’s Flash plug-in, has seen adult video sites rushing to re-encode their catalogs in the iPad-friendly Quicktime format. Pushing sex over video chat has been pointless until now but, as the number of customers with easy video-calling explodes, so will the business opportunities.

Being the sensationalist rag that it is, the Mail veers off into talk of the dangers to kids (“children and sexual predators are often ahead of parents when comes to technology”) and tries to make a case that Apple somehow doesn’t like adult material on its devices (ridiculous, as Safari on the iPad is probably the best porn browser on the planet). But the best point in the article is made by adult actress Teagan Presley, who highlights a technical shortcoming of the face-to-face nature of video calls.

“You can have the phone on your face, or other body parts,” says Presley, “but not both at the same time.”